We have outlined some general suggestions on how to improve email deliverability so you can see better results and develop a stronger email reputation.

Use different email templates

It's best to change up your email templates across your sequences every once in a while especially if your messages are getting marked as spam. It's not recommended to recycle email copy across other sequences since this will also cause those other messages to land in the spam folder. We recommend switching up your email copy so it's distinguishable from each other. 

Personalize your emails

It's good practice to personalize your messages, even in the subject line. This is a good way to make your email copy distinguishable and also allows you to connect with your contacts better since it shows that you've done some research on them.

Keep your emails clear and concise

Avoid large blocks of text as these emails aren't as readable and may deter your contacts from reading the message in the first place. Try to condense your emails into shorter blocks of text or bullet points that are clear and concise. 

Engage more with your contacts and avoid cold selling

If you start off the first message with cold selling, this can deter contacts from engaging further with the email. Instead, try probing the contact with a question to build a rapport with them. It's better to focus on creating engagement since the more people who reply, open, and engage with your email, the more inboxes you will start appearing in!

Check your data sources

Since you want to make sure you're reaching the right people, it's essential to check your data sources and make sure they are up-to-date and accurate. This is especially important when you are importing contacts from multiple data sources. It can hurt your deliverability if you send messages to several invalid email addresses that end up bouncing. 

Have a clear call to action

Ending your email messages with a clear call to action can help increase reply rates so the contact has a clear understanding of what you would like them to do. 

Branded domains

Setting up branded domains can help reduce your chances of landing in spam. Feel free to reach out to our support team to learn how to get this set up in your account.

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