Warming up a new domain and email

Learn the best practices for warming up a new domain and email address.

When setting up a new domain or email address, it's important to allow enough time to warmup and build a credible domain and email reputation. The warmup process is essential in mitigating the chances of your emails landing in spam over time.

Check out some of our tips below to learn more about what the warmup process looks like and why it's an important part of your outreach process.

Warmup Process

Spend Sufficient Time Warming Up

Warming up a new domain or email can take anywhere from 30 to 90 days. While we recommend 30 days as the minimum amount for warming up, the optimal amount we recommend is 90 days to ensure that the domain or email is properly warmed up.

Start with Low Volume Limits

New domains are usually treated as suspicious since they're fairly new, so sending emails under those domains will also treat the emails as suspicious. Instead of mass emailing right off the bat, it's best to start with lower volume limits(approximately 20 emails per day). As your open and reply rates increase, you can gradually increase your volume limits in small increments.

Keep Your Data Updated

It's important to double check your data and make sure your email list is accurate and up-to-date. Using an outdated list can increase the risk of sending too many bounced emails, which can result in your email provider temporarily throttling your email account.

Email Activity Within Your Inbox

It's important to have email activity within the email inbox, especially when it's a new email account. This means sending outgoing emails directly from the inbox and having recipients reply to the email. If there's only email activity from Interseller sequences and not much activity within the inbox, email providers may think the email account is being automated and can temporarily deactivate it.

Space Out Email Sending Frequency

Increasing the amount of time in between each sent email allows for ample buffer time so it doesn't appear that mass emails are being sent all at once. We recommend setting the "seconds between each sent email" to 300 seconds so there's sufficient time in between each sent email.

Set Up SPF and DKIM Records

SPF and DKIM records are verification techniques to spoof your email and ensure any outgoing emails are actually sent from your email account and have not been modified in transit to the recipient. It's important to set up these records to prevent your emails from bouncing. You will need to check with your email service provider to obtain these records, which will then need to be added to the domain's DNS settings.

Frequently Asked Questions

What happens if I don't warm up my domain or email properly?

If the domain or email isn't properly warmed up, this could increase the chances of getting flagged as spam. If your domain or email gets flagged as spam, it could damage the reputation over time so your emails will land in spam instead of in the recipient's inbox.

Will other users using the same email domain be affected too if the domain isn't properly warmed up? 

If your teammates have the same email domain, they will also run into issues with email deliverability since the email domain is shared amongst the team.

How long does it take to repair a domain or email reputation once it's been flagged as spam?

Unfortunately, it's quicker to harm your domain or email reputation than it is to repair it. Repairing a domain reputation can take anywhere from 4-6 weeks. If the domain reputation is irreparable, it's best to use a completely new domain.

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