Bulk sending updates to Google and Yahoo accounts
Google and Yahoo are implementing new bulk sending requirements that may impact your team's Interseller sequences. This article covers what's changing and how to prevent your emails from being flagged as spam.
Starting February 1, 2024, Google and Yahoo will introduce new email standards to reduce spam, phishing, and malware. This includes stricter requirements for bulk senders who send 5,000 or more emails per day, per email domain.
If more than 0.3% of your organization's emails are marked as spam, Google and Yahoo will classify your account as spam and limit your messages.
Learn more about these changes here:
What we're doing
The email unsubscribe link will be turned on by default for new Interseller users. Existing users can review this setting in their Tracking Settings to ensure it's enabled.
What you can do
Your organization most likely has strong email hygiene practices in place already to help you meet Google and Yahoo's new requirements. Please double-check that you're following these best practices to prevent messages from being flagged as spam:
Keep spam rates low by following email best practices
- Send messages from the same IP address
- Increase your sending volume slowly
- Avoid sending emails in bursts
- Only include tracking links if needed
- Send personalized outreach messages to a targeted audience
- Use plain text in your messages and don't mix different types of content
- Update your email content frequently for long-running campaigns or reusable templates
Authenticate your email
Authenticating your email helps prevent Google and Yahoo from marking your messages as spam (or rejecting your messages altogether). SPF, DKIM, and DKIM are all recommended policies for authenticating your domain.
Allow recipients to unsubscribe
Contacts should be able to unsubscribe from your messages quickly and easily. Check your settings to make sure you've added an unsubscribe link to all your Interseller sequences.
Review additional email guidelines from Google and Yahoo:
Learn more about email authentication and deliverability in Interseller