Bulk sending updates to Google and Yahoo accounts

In this guide:

Google and Yahoo are implementing new bulk sending requirements that may impact your team's Interseller sequences. This article covers what's changing and how to prevent your emails from being flagged as spam.

What's changing

Starting February 1, 2024, Google and Yahoo will introduce new email standards to reduce spam, phishing, and malware. This includes stricter requirements for bulk senders who send 5,000 or more emails per day, per email domain.

If more than 0.3% of your organization's emails are marked as spam, Google and Yahoo will classify your account as spam and limit your messages.

Learn more about these changes here:

What we're doing

The email unsubscribe link will be turned on by default for new Interseller users. Existing users can review this setting in their Tracking Settings to ensure it's enabled.

What you can do

Your organization most likely has strong email hygiene practices in place already to help you meet Google and Yahoo's new requirements. Please double-check that you're following these best practices to prevent messages from being flagged as spam:

Keep spam rates low by following email best practices

Google and Yahoo will be enforcing a strict spam rate threshold to help their users prevent unwanted spam. If your organization's emails have a spam rate at or above 0.3%, your account will be classified as spam and your messages may be rejected.

Follow sender guidelines from Google and Yahoo to keep your spam rate low and make sure users receive the emails they want.

Here are our recommended best practices:

Send messages from the same IP address
Increase your sending volume slowly
Avoid sending emails in bursts
Only include tracking links if needed
Send personalized outreach messages to a targeted audience
Use plain text in your messages and don't mix different types of content
Update your email content frequently for long-running campaigns or reusable templates

Authenticate your email

Authenticating your email helps prevent Google and Yahoo from marking your messages as spam (or rejecting your messages altogether). SPF, DKIM, and DKIM are all recommended policies for authenticating your domain.

Allow recipients to unsubscribe

Contacts should be able to unsubscribe from your messages quickly and easily. Check your settings to make sure you've added an unsubscribe link to all your Interseller sequences.

Additional resources

Review additional email guidelines from Google and Yahoo:

Learn more about email authentication and deliverability in Interseller